DOPE is the Los Angeles-based label that continually produces modern takes of timeless fashion and sportswear.
DOPE is one of the last authentic brands out of the original wave of the streetwear culture. Since its inception in 2007, DOPE has grown to become a multi-faceted movement for all things cool. The Los Angeles-based label continually produces modern takes of timeless fashion and sportswear. “DOPE is an incredible brand that has already experienced tremendous success and I see the potential for so much more,” CEO Rob Gough said. “With its strong portfolio of trademarks, its reputation and its team, the future looks even brighter.” DOPE’s lines and boutique built a community of like–minded individuals that see DOPE as more than just a brand, but as a lifestyle. Drawing inspiration from both luxury lifestyle and street culture, DOPE’s clothing and accessories have built a unique worldwide following of tastemakers and music icons alike. During Las Vegas fashion week DOPE hosted their fashion show at the iconic Drais Nightclub inside the Cromwell Casino and Hotel. The fashion show featured key pieces for the upcoming fall.